Meet the Team
President and CEO
Cristina Bouchard initially joined AlphaStaff in 2004 as part of AlphaStaff’s MGA division. During her tenure she held various management and leadership roles, including President & CEO from 2013 to 2015. In 2017, Cristina once again took on the title of President & CEO and is currently responsible for AlphaStaff’s overall business strategy and operations.
Cristina has over 17 years of brokerage experience as well as significant experience in account management, employee benefits sales and operations, and general management. She previously served as vice president, Global Relationship Management – Broker & Consultant Strategy at MetLife. In this role, she was responsible for identifying key opportunities to partner with brokerage and consulting firms with the goal of increasing alignment and developing common growth strategies at a global level in over 40 countries, while also implementing them successfully at a regional and local level.
Before transitioning to the employee benefit industry, Cristina started her career in hospitality. While in the hospitality industry, she held management roles with Don Shula’s Hotel and Country Club. She also was part of Shula’s Steak Houses, Inc., a start up with focus on licensing restaurant concepts.
Cristina received her Bachelor of Science in Hospitality Management from Florida International University and has her license in Life, Health, and Variable Annuities, as well as member of the Florida International University president’s council. She is based in Florida and is a proud mother of two daughters.
Chief Financial Officer
David Rattner, Chief Financial Officer, joined AlphaStaff in November 2017. As a key member of the Executive Management team, David reports to the Chief Executive Officer and assumes a strategic role in the overall management of the company. He has day-to-day responsibility for planning, implementing, managing and controlling all financial related activities of the company. This includes direct responsibility for accounting, finance, forecasting, IT, payroll operations, and strategic planning.
He brings over 20 years of significant public company and operational expertise in the consumer products industry having served as Vice President of Finance for Elizabeth Arden, Inc., where he held a variety of leadership positions, and as Chief Financial Officer at Perry Ellis International.
David is a Certified Public Accountant and is a member of the American Institute of Certified Public Accountants. He holds a Bachelor’s degree in Accounting from the University of Florida in Gainesville, Florida.
Beatriz (Betty) Llorens Koltis
Chief Administrative Officer and General Counsel
Betty Koltis, our Chief Administrative Officer and General Counsel, joined AlphaStaff in January 2019. She is responsible for the administrative, legal and insurance affairs of the Company with oversight over Legal, Risk, including Workers Compensation, Benefits Agency and Operations, and Corporate HR. Betty previously served as Senior Vice President and Deputy General Counsel of Elizabeth Arden, Inc., where she was a member of the legal team for over ten years. Betty has over 25 years of in-house and private practice experience representing publicly-traded and private companies in various industries in the areas of public and private debt and equity financings, SEC reporting and compliance, mergers and acquisitions, executive compensation, international tax support, and operational support for various functions, such as sales, supply chain, logistics, IT, distributor markets, and international affiliate operations.
Betty graduated magna cum laude from Harvard Law School in 1990 and received a Bachelor of Business Administration degree in accounting, summa cum laude, from Stetson University in 1987. She is a member of the Florida Bar and a member of the Board of Advisors of Stetson University School of Business Administration.
Associate General Counsel
Sharee Eriks, Associate General Counsel, joined AlphaStaff in January 2018 after spending seven years in private practice, focusing on labor and employment litigation and counseling. Ms. Eriks is a member of the Executive Management team and supports the entire company with contractual, operational and compliance-related legal needs. Ms. Eriks manages all litigated matters, handles vendor and PEO contracts, and ensures AlphaStaff maintains compliance with ESAC, federal and state regulations. She also leverages her extensive knowledge and experience with employee relations issues to partner with AlphaStaff’s HR professionals in evaluating and delivering comprehensive solutions to clients.
Ms. Eriks is a Seattle, Washington native, received her B.A. from the University of Washington, and obtained her law degree from Boston University School of Law.
Head of Client Services
Marlene Gore is Head of Client Services for AlphaStaff. Marlene has over 20 years of Human Resources experience, 13 of which have been in a leadership role in the PEO industry. Marlene is a Human Resources Generalist with a strong knowledge in employee relations, leadership and employee development, training, recruitment, compensation, benefits, compliance, risk mitigation, EEOC/OSHA, and workers’ compensation. She has provided Human Resources services to manufacturing, financial, hospitality, medical, non-profit and technology businesses ranging in size from small to large corporations.
Marlene’s role as a Director with AlphaStaff includes managing a group of HR consultants both field and corporate based to successfully set and implement departmental goals and practices to be in alignment with the business goals and objective for each consultant’s clients unique needs. She has been instrumental providing strategic consultations and has established a trusted advisory relationship with a wide variety of clients by saving them time, money and potential litigation.
As a result of this trust, Marlene was able to assist an not only small clients but an entire enterprise through many organizational, compensation and employment changes by successfully identifying and implementing the right HR services at the appropriate times. Marlene is astute in identifying areas in need of improvement with the vision to develop and implement successful action plans.
Marlene is a Certified Professional in Human Resources (PHR) and a member of both the Society for Human Resource Management (SHRM) a national organization, and in support of her local community a member of the Sarasota Manatee Human Resources Association.
Head of Client Technology
Sarah Cerniglia, Head of Client Technology, joined AlphaStaff in 2006 having worked in numerous departments including Benefits Operations, Implementation/Payroll and Client Services. During that time, she has accomplished a great number of things including the Project Management of systems migrations, new product implementation and process improvements for both internal and external users. As a tenured employee and a member of the Executive Management Team, Sarah is a key resource to guiding strategy and process enhancements. She is responsible for leading and managing product implementation, general customer service and client technology training and support.
Prior to AlphaStaff, Sarah gained extensive knowledge in the foundations of Enterprise Solutions and Human Resource Services for global distribution companies on Long Island, New York. Sarah obtained a Bachelor’s degree in Business Administration from Russell Sage College.
Head of Risk Management
Jess Carrillo is the Head of Risk Management for AlphaStaff and joined the company in February 2021 and has over 25 years of Risk Management and Operations experience, 20 of which have been in Executive Leadership roles in the PEO industry.
Jess is an experienced Risk Manager/Safety & Health Specialist dedicated to providing risk management and oversight for Workers’ Compensation, Commercial Liability Programs, EPLI and other applicable insurance lines. This encompasses service plans for Client Companies to reduce/manage employee injury claims and minimize OSHA violations/abatement. Perform oversight of Field Loss Control professionals, internal claims specialist and NCCI code classifications to maintain compliant underwriting practices. Jess has Oversight of internal Operations of various client facing departments to adhere to “Best Practices” and compliance with state and federal requirements.
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