FORT LAUDERDALE, Fla. – Oct. 31, 2013 – AlphaStaff, a full-service national human resources outsourcing company, announced today that it has retained the integrated marketing firm Starmark to help advance its industry-leading initiatives.
AlphaStaff President Kyle Kelly said, “AlphaStaff is the only Professional Employer Organization (PEO) with no direct sales force. The company’s go-to-market strategy is based on strategic partnerships with brokers and other trusted advisors, creating new revenue streams for these professionals rather than additional competition. Starmark has helped develop the sales and marketing materials that support AlphaStaff’s strategic relationship sales process. These tools have included the benefits booklets and guides for AlphaStaff’s partners and worksite employees.”
Starmark is also undertaking public relations initiatives that promote AlphaStaff’s industry-leading thought leadership. AlphaStaff CEO Cristina Allan said, “AlphaStaff is one of the few PEOs in the country to do away with a fixed umbrella health care solution. Businesses that partner with AlphaStaff are free to enter into whatever benefits program fits their needs, while AlphaStaff still handles the administration. This arrangement ensures that each business is able to achieve the best results for its particular model.” Allan continued, “AlphaStaff’s flexibility also aligns businesses with the Affordable Care Act, enabling them to take advantage of certain tax privileges that would not be accessible under a master program.”
Allan concluded, “We are delighted to draw on Starmark’s expertise as we strengthen our company’s long-term strategies for success. I am proud of the leadership team and the entire AlphaStaff family that is returning the company to its service oriented roots. We are offering our clients a level of consultation, and demonstrating to our strategic partners a degree of loyalty, that is not normally seen in our industry.”
“We are honored to partner with AlphaStaff, a company that is national in scope with clients across many sectors of the economy,” said Starmark President Jacqui Hartnett. “With our broad range of marketing and public relations services, we are well positioned to support AlphaStaff’s initiatives, and help them achieve their business goals.”
AlphaStaff is a leading Professional Employer Organization that delivers a configurable suite of human resource, employee benefit and employee administration solutions designed to support organizations through their evolving business cycles. Through the buying power of more than 1,000 companies and tens of thousands of worksite employees, clients gain access to workforce management expertise, practical benchmarking data, HR information systems, insurance and the ability to realize a more predictable health care expense. For more information, visit alphastaff.com.